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Lacoste Dies at 92; Gave Fashion the Alligator | SMB Information.com
  • Lacoste Dies at 92; Gave Fashion the Alligator

    Rene Lacoste, a member of the legendary 4 Musketeers of French tennis, in addition to the inventor of the metallic racquet and the man behind a line of sportswear that grew to become a standing image, died Saturday in a hospital in St. Jean-de-Luz, France. He was 92.

    In accordance with The Related Press, his daughter, Catherine Lacoste, mentioned her father’s coronary heart had failed in his sleep four days after surgical procedure on a broken leg. Lacoste had been ailing for years due to prostate cancer.

    Lacoste’s clothes line was considered the height of preppy style in the 1970′s and 80′s and was known for its emblem of a crocodile, which was virtually universally referred to as an alligator.

    Lacoste Men's Short Sleeve Jersey Stripe Polo - Black Multi

    While the polo shirts made him famous later in life, the embroidered reptile harked again to his days as a tennis star in the 20′s, when he was called ”le Crocodile” due to his durability on the court. He gained 10 main titles and made 51 appearances for France in worldwide Davis Cup competition in a profession that lasted simply seven years due to persistent well being problems.

    This brand depicts a crocodile and heralds back to the days of Rene Lacoste, who received the 1925 and 1928 Wimbledon tournaments. At the time of these tournaments, the tennis players still were required to play their games wearing full white shirts with standing collars. This was not a very comfortable proposition for gamers and in consequence, this firm began producing a brand new shirt and collar product comprised of Polyester, which was loads softer and far more versatile when moving, operating and stretching. “The American press nicknamed me ‘the Crocodile’ after a bet that I made with the Captain of the French Davis Cup team. He had promised me a crocodile-pores and skin suitcase if I received a match that was vital for our team. The American public caught to this nickname, which highlighted my tenacity on the tennis courts, never giving up my prey! So my good friend Robert George drew me a crocodile which was embroidered on the blazer that I wore on the courts.” -Rene Lacoste The crocodile is issued on shirts and on the advertising and marketing for the enterprise still today.

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